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Monthly Archives: August 2019

E-commerce: Most common reasons for shopping cart abandonment

abandoned shopping cart

What are the real reasons for an abandoned cart in an E-Commerce? Statistics published by the Baymard Institute show that the shopping cart abandonment rate is 75.00%. This is a really high percentage that leads us to reflect on what are the real reasons that lead customers not to conclude the order on the E-Store. […]


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