For an E-Commerce, evaluating a product is a really important strategic resource to beat the competition and to retain customers.
There is too much concern about the User Experience and in the end too many mistakes are made in the presentation of the products or in the preparation of the product sheets.
A bad mistake that can cost really dear for the commercial success of the E-Store, regardless of the merchandise categories.
Whether it is an E-Commerce operating in the confectionery sector or an E-Store specializing in the sale of clothing and accessories, reviewing the products marketed objectively represents a “plus” for both the buyer and the seller.
E-Commerce: how to write a product sheet
One of the most common mistakes made by E-Commerce sellers is not paying close attention to the details and evaluations of the products.
Duplicating content from other E-Commerce or from product schedules of manufacturers is a mistake that can cost you dearly.
It is a practice penalized by search engines and a missed opportunity to make the description and evaluation of the product unique and able to respond to the user in a comprehensive manner.
Reviewing a product is an opportunity and a winning weapon to improve the positioning of E-Commerce.
SEO optimization, in particular the choice of keywords, should be made based on the product categories.
Take the case of an E-Commerce that sells luxury clothing items or well-known and well-known brands.
E-Commerce: how to write a product sheet with the product evaluation (practical example)
For example, let’s say consumers want to buy Nike Air Zoom Pegasus 36 FlyEase running shoes.
How should we proceed with the description and preparation of the product sheet? Is it necessary to enter the Product Rating?
Let’s find out!
First of all it is essential to identify the primary and secondary keywords that can be potentially searched by cyber-users on the main search engines.
In the case of Nike running shoes, most users will almost certainly type the Keyword “Nike Air Zoom Pegasus 36 FlyEase” or “Nike Air Zoom Pegasus“.
In the preparation of the product schedule for our E-Store specialized in the sale of running shoes, it is essential to insert a card with the technical details: Sole, Upper, materials, Traction and Resistance, Wearable Technology, Fit and Weight in grams of the product.
After entering the technical details that should not be copied from other sites or from Nike’s description, it is essential to list the pros and cons.
In the example case illustrated here:
Nike Air Zoom Pegasus 36 FlyEase: Pros
- Simplicity without lacing: the zip closure on the medial side makes the shoe extremely easy to put on and take off.
- Soft and responsive: full-length Zoom Air unit for responsive cushioning. Cushlon foam midsole for softness and elastic cushioning with maximum support
- Excellent traction and resistance: the outer layer around the tip and the anti-abrasion rubber on the sole ensure greater resistance. Waffle columns modified on the sole that absorb impacts and ensure exceptional traction on multiple surfaces.
Nike Air Zoom Pegasus 36 FlyEase: Disadvantages
- Some runners have complained about the forefoot section’s fabrics rubbing irritatingly against the skin of the toes.
- Low quality / price ratio.
In the section of the tab reserved for Product Rating it is essential to assign a score or the number of stars to the most important and decisive parameters to buy a running shoe.
In the practical example, we report the 5 most important factors and characteristics.
Nike Air Zoom Pegasus 36 FlyEase: Product Rating
The Nike Pegasus 36 FlyEase are shoes suitable for any type of runner: designed for a really wide audience, they are comfortably worn by those who run on the road, for the marathon and anyway for any type of distance and speed.
The only indication concerns the weight of the rider who must reach a maximum of 80 kg to get good performance.
- Score: 8.2
- Comfort: 9
- Design: 8
- Perceived weight: 8
- Stability: 8
- Value for money: 8
To make the description and evaluation of the product we want to sell on E-Commerce even more quality, we also report some opinions of users who have worn and tested the product.
“BEFORE YOU APPRECIATE THEM I HAD TO MAKE A LONG RUN-IN-TIME: IT WAS SOME TIME AGAIN BEFORE THE SHOE TAKEN THE SHAPE AND IT SHAPED UP IN MY FOOT BUT, ONCE IT WAS SUCCESSFUL, THE NIKE AIR ZOOM PEGASUS 36 HAVE BECOME THE MY FAVORITES ESPECIALLY IN EFFORTS ON THE UPHILL. I LIKE VERY THE UPPER AND THE INTERNAL AIR IN THE SOLE MAKES IT SOFT AND FLEXIBLE. AT HOME WE HAVE BOTH EN AND MY WIFE AND IT IS EASY TO UNDERSTAND THAT GOING TO RUN TOGETHER BECOMES A WONDERFUL EXPERIENCE! “.
Product Rating: White Label Product
Now that we understand how to write a product schedule of a well-known and well-known article, we proceed with the review and evaluation of a little-known product or an emerging brand.
For example, if our E-Store sells supplements for slimming, after a description of the active ingredients of the product, it is essential to provide a detailed assessment of the parameters determining the purchase phase.
- Active ingredients: magnesium 375mg Magnesium oxide, bulking agent (cellulose mc), stabilizer (sorbitol), thickener (sodium carboxymethylcellulose), bulking agent (calcium phosphate dibasic), anti-caking agent (vegetable magnesium stearate), magnesium ascorbate, citrate of magnesium, titanium dioxide external dye.
- Magnesium food supplement with high bioavailability.
- Helps reduce tiredness, fatigue and maintain healthy bones and teeth.
- It contributes physiologically to the electrolyte balance, to the efficiency of energy metabolism, to the functioning of the nervous system, to muscle function, to protein synthesis, to psychological function and intervenes in the process of cell division.
- Score: 8.4
- Security: 9
- Reliability: 8
- Effectiveness: 8
- Absence of risk factors: 8.5
- Value for money: 8.5.
E-Commerce: Product Rating Plugin
In the two practical examples illustrated in this guide it is easy to understand how important it is to report the evaluation and the Product rating.
WooCommerce Product Rating Plugin adds a rating star to your product.
You can vote products one time in a day and you are able to view votes for all products.
You can choose a color of stars.
Do you want to receive more information about this plugin? Contact us, we will be at your disposal to satisfy your every request.