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Tag Archives: ecommerce

Is digital watermarking unassailable?

watermark

The advent of the Internet, the digital distribution of data and the progress of ICT have made more and more information available to users in digital format. The network, the protocols and the applications constitute an information structure developed to share huge quantities of multimedia data. However, information owners are reluctant to distribute their data […]

E-commerce: Most common reasons for shopping cart abandonment

abandoned shopping cart

What are the real reasons for an abandoned cart in an E-Commerce? Statistics published by the Baymard Institute show that the shopping cart abandonment rate is 75.00%. This is a really high percentage that leads us to reflect on what are the real reasons that lead customers not to conclude the order on the E-Store. […]

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